April Skateboard Decks
Founded in 2019 by Melbourne's Shane O'Neill, April Skateboards emerged from one of skateboarding's most technically gifted professionals deciding to build his own platform for supporting progressive skaters worldwide. After leaving Primitive in 2018, O'Neill spent a full year developing April's vision and assembling a team that represents the absolute pinnacle of contemporary street skating, including Olympic champions Yuto Horigome and Rayssa Leal alongside legends like Guy Mariano. The brand reflects O'Neill's understanding that technical excellence requires both quality equipment and genuine support for skaters' individual goals rather than just using talent for corporate marketing purposes. April's board construction maintains the precision and consistency that O'Neill demands from his own equipment, utilizing manufacturing standards that prioritize performance over cost cutting measures that compromise skateboard function. The team's collective approach to progression demonstrates how legitimate skateboard companies develop through authentic relationships between skaters rather than just signing talent for demographic appeal. O'Neill's transition from sponsored skater to company owner proves that the best skateboard brands emerge from skaters who understand both the technical demands of high level skating and the business requirements necessary to support progressive talent without compromising authenticity.