Bronson Bearings & Hardware
Bronson represents the no-bullshit approach to skateboard components, delivering quality bearings and hardware that focuses on performance and value rather than premium pricing or excessive marketing that inflates costs without improving function. Their bearing lineup provides reliable rolling performance that handles serious skating applications while maintaining pricing that makes quality components accessible to skaters who can't justify premium prices for marginal performance improvements. Bronson's approach appeals to skaters who understand that quality skateboard components don't require premium branding or excessive marketing to deliver genuine performance improvements over generic alternatives. The brand demonstrates that effective skateboard hardware comes through proper manufacturing and material selection rather than just brand reputation or sponsored athlete endorsements that don't directly impact component function. Bronson serves skaters who prioritize practical performance over brand prestige, providing access to quality skateboard components without the cost barriers that often separate good gear from skaters who need reliable equipment but can't afford premium pricing structures.