Collection: Chocolate Skateboards

Chocolate Skateboard Decks

Founded by Rick Howard and Mike Carroll in 1994, Chocolate emerged as the sophisticated counterpart to Girl Skateboards, maintaining the same commitment to technical street skating while developing aesthetic approaches that emphasize clean design and refined graphic sensibilities. The brand gained credibility through legendary team riders like Alex Olson, Jesus Fernandez, and Vincent Alvarez who demonstrate the technical progression and creative approach that defines Chocolate's contribution to contemporary street skating. Howard and Carroll's vision focuses on skateboard graphics and marketing approaches that reflect artistic sophistication rather than just skateboard culture references, appealing to skaters who appreciate refined aesthetics and cultural awareness. Chocolate's video output consistently showcases technical street skating with production quality and aesthetic choices that separate them from typical skateboard marketing, proving that sophistication enhances rather than compromises skateboarding authenticity. The brand represents the evolution of skateboard company aesthetics beyond raw street culture toward artistic refinement that maintains genuine skating credibility while appealing to skaters who appreciate visual culture and design sophistication.